I like to think outside of the box and find new ways to experiment with old paradigms. Nevertheless, for those of us who serve as online entrepreneurs, our very business structure is based on a four sided box called a computer, or a website. So before we can think outside of that box, it is imperative to find out what is inside of it.
In every aspect of its service, the scenario serves four key target markets: Artists, Businesses, Charities, and Consumers. The Artist is the creator of the content we distribute, be it an article, a video, or a craft of some sort. The Business is the organization which symbiotically prospers by marketing with us while we prosper from their sponsorship. The Charity is the change that we see in the world because of our actions, either through actual activity or through philanthropic donations. Lastly, the Consumer is the everyday patron who uses the Internet as a tool to better himself and the world around him by consciously making positive choices in his purchases and daily activities.
By realizing the contents of our box, we are given greater opportunity to realize how these target markets can not only be utilized to further the direction of the Company, but how they can take on roles of leadership in society. By Directing the flow of positive information, the Artist makes a tangible change in the consciousness of the Internet community. By offering products and services that can be used to meet these ends, the Businesses Coach our customers on how to achieve their goals. By Supporting Charities and making an actual difference in the world, we bring a third dimension to our roles and actually change the physical world beyond the arts and advertisements. And by appealing to the Consumer, we allow him to Delegate the changes that should be made in the world by following where his attention leads.
This holistic approach to business is based on the idea that a corporation is now considered a person. If this is so, we much look at it as such. A person is comprised of a Heart, a Mind, a Body, and a Spirit. Furthermore, these four aspects reverberate throughout the natural world as well as many of our various paradigms. In Nature, the emotional aspect is reminiscent of Water and the flow of Love; the mental aspect is seen in Air where our Thoughts collect in the clouds above our heads; the physical aspect is the Earth of which our Body is part; and the spiritual aspect is seen in the blaze of Fire, the Passion that burns within us.
Realizing the parameters of the box allows us to identify our target markets and how we can serve them. Thinking outside of that box allows us to serve them on an even deeper level. Beyond the normal role of commerce as a series of transactions to move and manipulate property and currency, we are given the opportunity to see industry as more than a simple means to an end. By looking at our Company as an extension of ourselves just as we are an extension of our Creator, we not only create a more balanced market, but it is also more probable that we can affect the positive changes in the world that we have historically looked to the outside sources of government and religion to fill.
From these four aspects of our being are derived the four goals of every man: to Love, To Learn, To Live, and to Leave a Legacy. When we empower our Companies to do all four of these things, when we think outside of the box and realize that our creativity has unlimited potential, we can recreate our economy, our understanding of one another, our health, and our future.
By combining the forces of Artists, Businesses, Charities, and Consumers, the WeBMaP is designed to reinvigorate our economy, help us to find greater connection, express ourselves through our passions, and guide our philanthropy in ways that can foster true change.
Steve McAllister is the author of The Rucksack Letters and How to Survive an Estralarian Mind Meld. He posts regularly at InkenSoul.com, and sometimes posts at Anything Arts, Sarasota Music Scene, and Elephant Journal, and is currently the Director of Operational Development for the Common Wealth Time Bank in Sarasota, Florida. Follow him on Twitter, Facebook, and YouTube.